What a new client really costs you on a marketplace

Marketplaces are good at one thing: bringing you clients when you have none. The question is what they cost once your calendar is already full.

The published prices

• ZnanyLekarz: 399 / 499 / 699 zł + VAT a month for new specialists (499–799 zł for returning ones), plus 26–32 zł for every new patient booked through the site.
• TwójPsycholog: about 130 zł gross a month plus 20% of a new client's first visit.
• Terappio: 50% of the first five sessions with each client.
• Mindly (Ukraine, reported Dec 2024): 45% of every session and 100% of the first — and therapists may not share their own contacts.

Most Polish marketplace fees are acquisition costs: you pay once per new client. Mindly's model is different — a permanent cut of every session, with the client locked into the platform.

Do the maths on your own week

The average session in Poland cost 192 zł in 2025 (216 zł in Warsaw). If you see 14 clients a week, that is roughly 11,500 zł a month. A ZnanyLekarz Starter plan alone is about 491 zł gross for a VAT-exempt psychologist — two to three sessions a month, before per-patient fees.

If your calendar is full, you are not paying for clients any more. You are paying rent on your own practice.

When a marketplace still makes sense

• You are starting out and need visibility more than anything else.
• Reviews on a large portal bring you trust you could not build alone.
• You only keep a profile, with the booking calendar switched off.

Sessio does not bring clients. It runs the practice you already have — booking page, BLIK prepayment, private video and notes — for 149 zł a month, and your clients stay yours.